Overview
Daisena, a Lithuanian powerhouse recognized among the nation's 500 strongest leaders, is a leading wholesale distributor of food and non-food products. Their expertise lies in both established global brands and their own in-house creations like Aroma Gold coffee, BOSO snacks, AHA snacks and other.
Objectives
Enhance brand visuals and marketing impact across all media (digital & print).
Design cohesive marketing materials (social media, ads, stands, etc.) for consistent messaging.
Capture high-res product photos for compelling marketing visuals.
My Role
As a graphic designer at Daisena, I played a key role in achieving these objectives:
Designed engaging marketing materials (social media, print, booths) mainly for Aroma Gold, BOSO, AHA brands, incorporating valuable feedback from shareholders and the marketing team.
Expanded my skillset to include studio photography, capturing high-quality product shots for marketing purposes.
Collaborated effectively with the marketing team, fostering both design and photography growth.
Conclusion
Strategic design and professional product photography contributed to Daisena's brand elevation. The impactful marketing materials and captivating product visuals strengthened their market position. This experience fostered my design skills, gave valuable feedback, and provided a platform for growth within the marketing team.
