Overview
Launched in 2018, ROKKEX, a Lithuanian startup, aimed to disrupt the crypto exchange scene. Their focus: user-friendliness and top-notch security. Fast transactions and a speedy UI targeted both crypto newbies and seasoned enthusiasts.
Objectives
Brand Identity: Develop a logo, color scheme, and visual style that conveyed security, user-friendliness, and innovation.
Intuitive Web Platform: Design a clean landing page and subsequent crypto trading platform pages (KYC, security, tokens, B2B, shop, etc.) for a seamless crypto trading experience.
Brand Design: Extend the brand identity across marketing materials (business cards, brochures, whitepaper, social media graphics) for strong brand recognition.
Mobile App: Design a user-friendly mobile app (iOS & Android) mirroring web functionalities and optimizing for smartphones.
My Role
As a key ROKKEX designer, I:
Collaborated with another UX designer on initial wireframes before leading brand identity development (logo, colors, visual style) for the web platform.
Designed custom graphics for the landing page and subsequent platform pages, ensuring a visually appealing user experience.
Made custom animations to add visual integrity into the different pages of the trading platform.
Expanded the design scope to additional required screens including KYC, security, token offerings, B2B, shop, withdraw/deposit and other screens.
Created a comprehensive brandbook detailing the brand identity for consistent application across all marketing materials.
Researched industry best practices and designed a user-friendly mobile app (iOS & Android) mirroring core functionalities from the web platform and optimized for smartphones.
Conclusion
ROKKEX's user interface and brand identity designs aimed to create a secure and user-friendly crypto exchange platform, both on web and mobile. The designs effectively conveyed their focus on security, user experience, and innovation, positioning ROKKEX as a promising contender for the future. This strong foundation paves the way for future iterations.
