Overview
Ecolux, a first private food certifier in Lithuania, envisioned a strong presence to rival the government competitor. They envisioned a modern, eco-friendly branding with website that effectively communicated their commitment to sustainable practices.
Objectives
Ecolux aimed for a website that distinguished itself with a modern, eco-friendly design, attracting clients and reflecting their commitment to sustainability. Clear communication was crucial, requiring a user-friendly structure to present complex certification information. Finally, a cohesive brand identity across all materials (website, social media, print) aimed to build trust and brand recognition.
My Role
As the lead designer for Ecolux, I played a key role in achieving their objectives:
Logo Design & Brand Identity: Created a fresh, natural, and inviting logo that embodied Ecolux's values. I then developed a comprehensive brandbook defining color palettes, typography, and visual elements.
Website Design & Development: Designed a user-friendly and visually appealing website from, incorporating modern-eco-friendly aesthetics and user-centered principles. I closely collaborated with the certification specialists to ensure all necessary pages, documents, and legal information were seamlessly integrated. Following the design principles, I then developed the website using Wordpress, translating the design into a fully functional user experience.
Graphic Design: Extended the brand identity by creating business cards, brochures, flyers, presentations, and certification document designs that visually aligned with the website and brandbook.
Social Media Branding: Assisted the marketing team with developing social media branding elements, including Facebook covers and post designs that echoed the overall Ecolux brand identity.
Conclusion
The result? A modern and informative website that effectively communicates Ecolux's commitment to sustainable food certification. The user-friendly structure ensures clear presentation of complex information. But the impact went beyond Ecolux. Their fresh and modern brand identity, established through the website and all marketing materials, resonated with the market. It even spurred the established government competitor to revamp their brand, a testament to the power of Ecolux's design vision.
