Overview
Icebeat, a team of passionate figure skating event organizers in Lithuania, aimed to elevate their competition to a new level and attract a wider audience. Leveraging their extensive experience, they sought to create a visually impactful brand identity that combined professionalism with a fun and inviting atmosphere, appealing to both young skaters and established athletes.
Objectives
Establish a strong brand identity: Develop a logo, color palette, and visual style that conveyed professionalism, friendliness, and a dynamic competition environment.
Attract a broader audience: Create a brand image that resonated with both young figure skaters and established athletes, making Icebeat the go-to event for all skill levels.
Enhance event marketing: Design eye-catching visuals for pre-event invitation videos and an after-event "Aftermovie" to capture the excitement and generate buzz on social media.
Promote Icebeat as industry leaders: Utilize video content (instructional skating element tutorials and event highlights) to showcase Icebeat's expertise and establish them as a valuable resource for the figure skating community.
My Role
Leveraging my design expertise, I played a key role in achieving their objectives:
Brand Identity: Designed a simple yet elegant logo using a vibrant violet and white color scheme to create a memorable visual representation of the brand. This color palette was then extended to create a consistent visual style.
Design Materials: I designed a variety of materials critical for the competition, including the Kiss & Cry zone wall, diplomas, participation and winner medals, various stickers, puzzle prints and similar.
Video Content: I created pre-event invitation videos and an after-event "Aftermovie" to generate excitement and promote the competition. I filmed and edited the videos, incorporating engaging visuals and soundtracks to capture attention. I also created micro-animations for those videos, like Icebeat’s logo animation in intro.
Conclusion
My design work for Icebeat resulted in a visually appealing and impactful brand identity. From the logo and marketing materials to website elements and instructional videos, all components worked together to create a consistent and inviting brand image. Effectively all of this positioned Icebeat as a leading figure skating event organizer in Lithuania, attracting a wider audience and solidifying their reputation within the skating community.
Engaging Youtube Content
My video editing skills played a key role in promoting Icebeat on Youtube. I created engaging content, including aftermovies (which were particularly well-received by the skating community), instructional lesson videos, and even a fun flashmob videos. Understanding the importance of strong thumbnails, I ensured each video had a visually appealing thumbnail.
