Overview
LABAN INDUSTRIA a holding company overseeing a diverse portfolio of companies across various markets, sought to establish a strong and unified brand identity. They desired a visual representation that reflected their strategic approach, financial expertise, and commitment to maximizing business performance.
Objectives
Brand Identity: Create a logo, color palette, and typography that embodied LABAN INDUSTRIA's core values.
Enhance Building Branding: Integrate the new brand identity seamlessly into the company's headquarters, from the prominent rooftop logo to signage, entrance designs, and interior elements.
Design User-Friendly Websites: Develop a clean and minimalist website for LABAN INDUSTRIA that effectively communicated their services. Additionally, design and build a separate website for LABAN INDUSTRIA NT, the subsidiary specializing in real estate management within the company's building.
My Role
Brand Identity: Designed a simple yet impactful logo that served as the cornerstone of the brand identity. This logo was then prominently displayed on the company's headquarters building.
Building Branding: Extended the brand identity to all aspects of the company's headquarters, including entrance designs, signage, glass doors, stickers, wall posters, and more. This created a uniform and professional visual experience.
Website Design & Development: Designed and developed a user-friendly website for LABAN INDUSTRIA, featuring a minimalist aesthetic. Additionally, I designed and built a separate website for LABAN INDUSTRIA NT, incorporating their unique brand style within the overall LABAN INDUSTRIA brand identity. For both websites, I utilized Wordpress to translate my designs into functional websites.
Content Creation: Captured high-quality photographs and video footage showcasing the rental office spaces within the building. Additionally created engaging social media graphics to further promote brand.
Conclusion
The newly established brand identity for LABAN INDUSTRIA and its subsidiary, LABAN INDUSTRIA NT, stands as a testament to the power of design. The new branding elements, incorporated across the company headquarters and websites, effectively communicate LABAN INDUSTRIA's professionalism and expertise.
