Overview
Luxera is a company that focuses on developing new agricultural equipment solutions. The value of technology will have a significant influence on agriculture in the future.
Objectives
Luxera, a new player in the agricultural equipment market, sought to establish a strong online presence. They needed a user-friendly website that would function as their digital storefront. Additionally, developing a cohesive brand identity across all marketing materials, from the website to print media and social media platforms, was crucial for building brand recognition and trust with potential customers.
My Role
In this project, I wore many hats as the lead visual designer for Luxera. Here's a breakdown of my key contributions:
Website Design & Development: I kickstarted the website creation process, conducting competitor analysis, crafting moodboard and designing website. I then translated the design into a functional website using Wordpress.
Crafting Brand Assets: After I created company's brandbook I translated it into tangible assets, designing business cards, brochures, t-shirts and other advertisements that visually communicated Luxera's identity and message.
Content Creation: I explored the realm of video production by filming and editing engaging videos showcasing Luxera's flagship product (autosteering system) for their Youtube channel. I also designed eye-catching thumbnails to maximize reach.
Social Media: Collaborating with the marketing team, I designed visually compelling content (images and video snippets) to enhance Luxera's social media presence on Facebook and Instagram.
Conclusion
My design work helped Luxera establish a strong brand identity, improve user experience on their website, and create engaging content across various platforms. This ultimately contributed to increased brand awareness and a successful presence in the agricultural equipment market in Lithuania, many farmers found Luxera presence via marketing campaigns, Youtube videos and good-words from Farmer friends. Product sales had quite strong impact too.
Showcasing Innovation on Youtube:
I actively collaborated with the engineering team and farmers in the field to capture the installation process of Luxera's autosteering kits. This resulted in a series of engaging Youtube videos that showcase the technology in action, with and without commentary, catering to different viewing preferences.
To further engage a broader audience, I created a diverse mix of Youtube content, including: Unboxing videos, Exhibition highlights, Tips & Tricks videos and similar.
